I don't submit your website to the search engines
Competitors will tell you they submit your website to the major search engines every month. There's no point. Search engines will find your website through links on other websites, and those links are an important factor when it comes to deciding where you rank. If you need to tell the search engines your wesbite exists because it doesn't have those links, it won't rank well anyway.
I won't get your website to the top of the search results in 4 weeks
Anybody who tells you this is spamming and could get your website penalised. Nobody has a personal relationship with Google, nobody gets special treatment.
The only way to guarantee top results in a short period of time is to use Pay Per Click advertising.
I won't spam your metatags or image alt tags
In order to appear in search results for a particular key phrase, search engines need to find that phrase throughout your website. Packing keywords into parts of the page which can't be seen was once common practice, but it no longer works. The penalties for doing this aren't as severe as for other methods of spamming, but it certainly won't help you get better results.
I won't get you thousands of back links
The penalties for backlink spamming are severe, a website can go from page 1 of the search results to page 99 in one day, and take many many months to get back.
The algorithms used to spot back-link spammers are complex. I carefully select the back links I obtain to make sure they follow natural patterns and are not seen as spam.
Initial Keyword Analysis
At the start of your campaign, I'll look at your market to find some appropriate key phrases which your website should be found under. How much competition there is and the current age and perfomance of your website are some of the factors to take into consideration. I want to ensure you get targetted traffic to your website from the outset. Every 3 months, I'll review the phrases and adjust your campaign.Regular Page Analysis
Gone are the days where the search engines push new results out once a month, they're now using real time indexing. Changes made to your website, and your competitor's website, now take just a few hours to be indexed.
I've written reverse engineering software to compare your website to the competition. It analyses the importance of all the factors which go into making up the search results, and I'll make adjustments to your website accordingly.
Reporting
Monthly position reports let you monitor the performance of your website over time.